The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan

Nuermanguli Aihemaiti

doi:doi:10.11648/j.hss.20251304.17

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The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan

Nuermanguli Aihemaiti^*

Published in Humanities and Social Sciences (Volume 13, Issue 4)

Received: 27 March 2025 Accepted: 1 July 2025 Published: 15 July 2025

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Abstract

From the perspective of communication studies, "going out" belongs to the category of cross-cultural communication, which involves not only a question of product output, but more importantly, a question of cultural understanding and cultural identity. The goal of China's "One Belt, One Road" strategy in terms of culture is to promote mutual understanding and respect among countries along the route through cultural exchanges and cooperation, and to build a culturally inclusive community of interests, destiny and responsibility. With the continuous development and deepening of globalization, TV dramas have also become a link between different nationalities, cultures, and societies and a window and mirror for mutual understanding. TV dramas play an important role in building a national image, promoting economic exchanges, and promoting national culture. Cultural exchange should become an important part of the Belt and Road Initiative, but due to various reasons, Chinese media culture, including TV dramas, has not yet been fully expressed in Central Asian countries, and relevant theoretical research is very scarce. Taking Uzbekistan as an example, this paper mainly discusses the broadcast of Chinese TV dramas in Uzbekistan, the value of Chinese TV to Central Asian countries, the problems faced by Chinese TV dramas in "going global", and some strategies to promote the cultural exchange of Chinese and Uzbek film and television in the future. It is expected that the dissemination of TV dramas will provide reference for promoting the future cultural exchanges of the "Belt and Road".

Published in	Humanities and Social Sciences (Volume 13, Issue 4)
DOI	10.11648/j.hss.20251304.17
Page(s)	338-347
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

Chinese TV Series, International Communications, Uzbekistan, Cultural influence

References

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[2]	Ding Hong. A Synthesis of the Ethnic Cultures of the Five Central Asian Countries [M]. Beijing: Nationalities Publishing House, 2003. ISBN: 9787105055647
[3]	Meng Zhouxia. Research on the ecology of China's film and television international communication along the Belt and Road [D]. Zhejiang University of Media and Communication. 2021: 60-61. https://doi.org/10.27852/d.cnki.gzjcm.2021.000042
[4]	Zhou Hua. Research on the external communication of Chinese film and television culture under the background of the Belt and Road Initiative [J]. Journal of Hubei University of Science and Technology, 2020(2): 121-124. https://doi.org/10.16751/j.cnki.hbkj.2020.02.025
[5]	Lu Qiong. "Research on the inheritance and dissemination of Chinese film and television culture under the background of "The Belt and Road" [J]. Film Review, 2019(18): 61-63. https://doi.org/10.16583/j.cnki.52-1014/j.2019.18.017
[6]	Ding Haozhe. "The impact of the Belt and Road Initiative on the dissemination of film and television culture [J]. News Research Guide, 2019(12): 127-128. https://doi.org/10.3969/j.issn.1674-8883.2019.12.073
[7]	Zhang Hanning. Research on the image construction and value communication of the "Belt and Road" in Chinese film and television [D] Zhejiang University of Media and Communication, 2018: 32-33.
[8]	Li Yu. "The Belt and Road Initiative and the International Communication of Radio, Film and Television: Challenges and Changes [G]. Media, 2017(13): 37-39.
[9]	Liu Na, Liu Shanshan. "Research on the external communication of China's film and television works under the background of "The Belt and Road" [J]. Party Building, 2017(3): 37-39. https://doi.org/CNKI:SUN:DJJJ.0.2017-03-034
[10]	Zhu Lin. Analysis of the impact of the Belt and Road Initiative on the dissemination of film and television culture [J]. Drama House, 2016(17): 106. https://doi.org/10.3969/j.issn.1007-0125.2016.09.080
[11]	Wei Xiying. Research on the International Communication Practice of Regional Mainstream Media from the Perspective of Cross-cultural Adaptation[J]. Media. 2025 (10): 56-59. https://doi.org/10.3969/j.issn.1009-9263.2025.10.020
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[14]	Wang Xiaojing, Huang Yexiao. The importance of television programs in the external communication of culture [J]. Young Journalists. 2014, (5). https://doi.org/10.3969/j.issn.1002-2759.2014.05.024
[15]	Li Runze, Yuan Xiaowen. International Communication in the Aesthetic Consensus of Chinese Film and Television Works [J]. News Lovers, 2022(6): 108-110. https://doi.org/10.16017/j.cnki.xwahz.2022.06.046

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Aihemaiti, N. (2025). The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan. Humanities and Social Sciences, 13(4), 338-347. https://doi.org/10.11648/j.hss.20251304.17

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Aihemaiti, N. The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan. Humanit. Soc. Sci. 2025, 13(4), 338-347. doi: 10.11648/j.hss.20251304.17

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AMA Style

Aihemaiti N. The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan. Humanit Soc Sci. 2025;13(4):338-347. doi: 10.11648/j.hss.20251304.17

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@article{10.11648/j.hss.20251304.17,
  author = {Nuermanguli Aihemaiti},
  title = {The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan
},
  journal = {Humanities and Social Sciences},
  volume = {13},
  number = {4},
  pages = {338-347},
  doi = {10.11648/j.hss.20251304.17},
  url = {https://doi.org/10.11648/j.hss.20251304.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20251304.17},
  abstract = {From the perspective of communication studies, "going out" belongs to the category of cross-cultural communication, which involves not only a question of product output, but more importantly, a question of cultural understanding and cultural identity. The goal of China's "One Belt, One Road" strategy in terms of culture is to promote mutual understanding and respect among countries along the route through cultural exchanges and cooperation, and to build a culturally inclusive community of interests, destiny and responsibility. With the continuous development and deepening of globalization, TV dramas have also become a link between different nationalities, cultures, and societies and a window and mirror for mutual understanding. TV dramas play an important role in building a national image, promoting economic exchanges, and promoting national culture. Cultural exchange should become an important part of the Belt and Road Initiative, but due to various reasons, Chinese media culture, including TV dramas, has not yet been fully expressed in Central Asian countries, and relevant theoretical research is very scarce. Taking Uzbekistan as an example, this paper mainly discusses the broadcast of Chinese TV dramas in Uzbekistan, the value of Chinese TV to Central Asian countries, the problems faced by Chinese TV dramas in "going global", and some strategies to promote the cultural exchange of Chinese and Uzbek film and television in the future. It is expected that the dissemination of TV dramas will provide reference for promoting the future cultural exchanges of the "Belt and Road".},
 year = {2025}
}

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TY  - JOUR
T1  - The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan

AU  - Nuermanguli Aihemaiti
Y1  - 2025/07/15
PY  - 2025
N1  - https://doi.org/10.11648/j.hss.20251304.17
DO  - 10.11648/j.hss.20251304.17
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 338
EP  - 347
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20251304.17
AB  - From the perspective of communication studies, "going out" belongs to the category of cross-cultural communication, which involves not only a question of product output, but more importantly, a question of cultural understanding and cultural identity. The goal of China's "One Belt, One Road" strategy in terms of culture is to promote mutual understanding and respect among countries along the route through cultural exchanges and cooperation, and to build a culturally inclusive community of interests, destiny and responsibility. With the continuous development and deepening of globalization, TV dramas have also become a link between different nationalities, cultures, and societies and a window and mirror for mutual understanding. TV dramas play an important role in building a national image, promoting economic exchanges, and promoting national culture. Cultural exchange should become an important part of the Belt and Road Initiative, but due to various reasons, Chinese media culture, including TV dramas, has not yet been fully expressed in Central Asian countries, and relevant theoretical research is very scarce. Taking Uzbekistan as an example, this paper mainly discusses the broadcast of Chinese TV dramas in Uzbekistan, the value of Chinese TV to Central Asian countries, the problems faced by Chinese TV dramas in "going global", and some strategies to promote the cultural exchange of Chinese and Uzbek film and television in the future. It is expected that the dissemination of TV dramas will provide reference for promoting the future cultural exchanges of the "Belt and Road".
VL  - 13
IS  - 4
ER  -

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Author Information

Nuermanguli Aihemaiti

Department of Drama and Film, Xinjiang Arts University, Urumqi, China

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http://orcid.org/0009-0002-4539-3998

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APA Style

Aihemaiti, N. (2025). The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan. Humanities and Social Sciences, 13(4), 338-347. https://doi.org/10.11648/j.hss.20251304.17

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ACS Style

Aihemaiti, N. The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan. Humanit. Soc. Sci. 2025, 13(4), 338-347. doi: 10.11648/j.hss.20251304.17

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AMA Style

Aihemaiti N. The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan. Humanit Soc Sci. 2025;13(4):338-347. doi: 10.11648/j.hss.20251304.17

Copy | Download

@article{10.11648/j.hss.20251304.17,
  author = {Nuermanguli Aihemaiti},
  title = {The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan
},
  journal = {Humanities and Social Sciences},
  volume = {13},
  number = {4},
  pages = {338-347},
  doi = {10.11648/j.hss.20251304.17},
  url = {https://doi.org/10.11648/j.hss.20251304.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hss.20251304.17},
  abstract = {From the perspective of communication studies, "going out" belongs to the category of cross-cultural communication, which involves not only a question of product output, but more importantly, a question of cultural understanding and cultural identity. The goal of China's "One Belt, One Road" strategy in terms of culture is to promote mutual understanding and respect among countries along the route through cultural exchanges and cooperation, and to build a culturally inclusive community of interests, destiny and responsibility. With the continuous development and deepening of globalization, TV dramas have also become a link between different nationalities, cultures, and societies and a window and mirror for mutual understanding. TV dramas play an important role in building a national image, promoting economic exchanges, and promoting national culture. Cultural exchange should become an important part of the Belt and Road Initiative, but due to various reasons, Chinese media culture, including TV dramas, has not yet been fully expressed in Central Asian countries, and relevant theoretical research is very scarce. Taking Uzbekistan as an example, this paper mainly discusses the broadcast of Chinese TV dramas in Uzbekistan, the value of Chinese TV to Central Asian countries, the problems faced by Chinese TV dramas in "going global", and some strategies to promote the cultural exchange of Chinese and Uzbek film and television in the future. It is expected that the dissemination of TV dramas will provide reference for promoting the future cultural exchanges of the "Belt and Road".},
 year = {2025}
}

Copy | Download

TY  - JOUR
T1  - The International Communication Status and Strategies of Chinese TV Series to Central Asian Countries — A Case Study of Uzbekistan

AU  - Nuermanguli Aihemaiti
Y1  - 2025/07/15
PY  - 2025
N1  - https://doi.org/10.11648/j.hss.20251304.17
DO  - 10.11648/j.hss.20251304.17
T2  - Humanities and Social Sciences
JF  - Humanities and Social Sciences
JO  - Humanities and Social Sciences
SP  - 338
EP  - 347
PB  - Science Publishing Group
SN  - 2330-8184
UR  - https://doi.org/10.11648/j.hss.20251304.17
AB  - From the perspective of communication studies, "going out" belongs to the category of cross-cultural communication, which involves not only a question of product output, but more importantly, a question of cultural understanding and cultural identity. The goal of China's "One Belt, One Road" strategy in terms of culture is to promote mutual understanding and respect among countries along the route through cultural exchanges and cooperation, and to build a culturally inclusive community of interests, destiny and responsibility. With the continuous development and deepening of globalization, TV dramas have also become a link between different nationalities, cultures, and societies and a window and mirror for mutual understanding. TV dramas play an important role in building a national image, promoting economic exchanges, and promoting national culture. Cultural exchange should become an important part of the Belt and Road Initiative, but due to various reasons, Chinese media culture, including TV dramas, has not yet been fully expressed in Central Asian countries, and relevant theoretical research is very scarce. Taking Uzbekistan as an example, this paper mainly discusses the broadcast of Chinese TV dramas in Uzbekistan, the value of Chinese TV to Central Asian countries, the problems faced by Chinese TV dramas in "going global", and some strategies to promote the cultural exchange of Chinese and Uzbek film and television in the future. It is expected that the dissemination of TV dramas will provide reference for promoting the future cultural exchanges of the "Belt and Road".
VL  - 13
IS  - 4
ER  -

Copy | Download